Good morning! Here’s what’s important in adland right now:
4. Kraft Foods says that the content it produces actually makes the company more sales than advertisements. A spokesperson for the company says it makes “a four-times-better return on investment” through creating its own content, as opposed to using targeted advertising.
5. First Lady Michelle Obama will be the newest guest curator for Upworthy. Her posts will share inspiring content with readers, with her first post telling the story of first-generation college students.
9. eXelate announced Tuesday it was selected to be a partner to distribute data for the German intelligence platform Semasio. This new partnership will provide the German digital ad market with real time, targeted advertising driven by data.
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