Photo: gothick_matt via Flickr
Jason Putorti, Founder of elegant.ly and Former Lead Designer of mint.com, has created a gorgeous presentation pointing out 10 things every CEO should know about design.Great design can revolutionise your business — just take a look at Apple.
His top 10 points:
What is design?
1. Design can change businesses
2. Design is more than pretty pictures
3. Talks benefits, not features
4. Thinks in flows, not screens
5. Doesn’t make the user think
A great design process:
6. Starts with a great story
7. Uses design as a lever
8. Gets out of the office
9. Has a bible
10. Repeats and refines
Check it out:
NOW WATCH: Ideas videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.