This winter, Pepsi is adding a confusingly coloured beverage to the menu in Japan: Pepsi White Cola.
Of course, any Japanese Pepsi aficionado knows that Pepsi White Cola is far from the first time the beverage company has ventured into the world of bizarre flavours. From salted watermelon to baobab trees, inspiration for Pepsi’s offerings in Japan are vast and unpredictable.
Here are 10 types of Pepsi sold in Japan that you won’t see on the shelf at the average American grocery store.
1. White Cola
While the new citrusy white cola won’t be released until December 8, variations on Pepsi White have been intermittently available since 2008, when the company released a yogurt-flavored cola, also called Pepsi White.
2. Pink Cola
Pink Cola debuted as a limited time offering last year, but has stuck around as a Pepsi Japan offering for longer than most seasonal flavours. The light pink beverage is not simply strawberry flavored, but instead strawberry milk flavored, reports the Wall Street Journal.
pepsi pink cola???? pic.twitter.com/1GRSpCGy76
— Ａｍｉ (@_violetxy) January 12, 2015
3. Ice Cucumber
The bright green beverage debuted as a summer limited time offering in June 2007.
To celebrate Halloween this year, Pepsi Japan launched a “mystery flavour.” There were actually 14 types of Pepsi Ghost available for a limited time, forcing customers to guess which flavour they were sipping.
5. Red-bean flavored Azuki
This seasonal reddish cola, released in fall 2009, was intended to taste like adzuki beans, commonly used in sweets in Japanese cuisine. A blog called Japanese Snack Reviews wrote that this limited time only beverage “smells like someone threw up their bean cake,” but tastes significantly better than its odor would indicate.
Oishi!! :D Pepsi Azuki :D pic.twitter.com/CKzHjxFSQV
— カルロス·アルベルト (@CharlyDluna) March 20, 2015
6. Pepsi Salty Watermelon
In Japan, it’s normal to sprinkle some salt on a watermelon as a summer treat. Pepsi Salty Watermelon hit shelves the summer of 2012.
In 2010, Pepsi released the yellow seasonal Pepsi Baobab in Japan, which utilised the flavours of a tree native to Madagascar, Africa and Australia. The company marketed the beverage as a “cola with a liberating and refreshing flavour,” according to Food & Beverage Reporter.
pepsi baobab pic.twitter.com/sGTIRGrFB7
— Nobuqatsu▽Minoula (@nobusik) January 7, 2014
8. Blue Hawaii
9. Hyper-Caffeinated Pepsi Strong
While Pepsi Strong looks like an normal cup of cola, the cola has almost twice as much caffeine in every cup. Similarly caffeinated is Pepsi Strong Zero, the no calorie option.
10. Caribbean Gold
This golden beverage yet again draws from an unlikely fruit, this time white sapote, a sweet apple-sized fruit native to central Mexico. Pepsi Caribbean Gold was released in July 2011.
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