Good morning. Here’s everything you need to know in the world of advertising today.
1. An explosive report that will detail rebates in the US advertising agency industry is due for “imminent release,” The Wall Street Journal reports. The WSJ says the Association of National Advertisers (ANA) report lay out how the practice is “widespread,” despite many ad firms claiming they do not accept rebates in the US, which will likely lead to tensions in their relationships with marketers. The ANA declined to comment on the WSJ report when contacted by Business Insider, but we understand it is expected to land at some point today.
2. Twitter and Yahoo reportedly held merger talks. A report in The New York Post says the social media company, whose user growth has plateaued, held a management-level meeting with Yahoo CEO Marissa Mayer in recent weeks.
3. Facebook is changing its rules so that Mark Zuckerberg can’t keep control if he leaves. Facebook is changing its certificate of incorporation so that Zuckerberg’s majority voting control is only good while he’s an executive at the company — and he cannot pass his majority control to descendants.
4. Facebook is killing Notify, its app that sent breaking news notifications. Notify never caught on in the App Store — it was ranked at number 286 in the store’s news section as of June 1 — now Facebook says the technology will be used in Messenger instead.
5. Tribune Publishing is changing its name to tronc, and everyone is making fun of it. Tribune Publishing company, the publisher of major big city newspapers such as the Chicago Tribune and LA Times, is changing the firm’s name in a rebranding effort after years of struggle.
6. More people now use Snapchat on a daily basis than Twitter. 150 million people use Snapchat on a daily basis compared to Twitter’s 140 million daily active users, according to an average of analysts’ estimates surveyed by Bloomberg.
7. Amazon is completely blowing away competitors in one of the most important shopping channels. Amazon beats all of its competitors in time spent on their mobile websites by a long shot: Mobile visitors spent an average of 103 minutes on Amazon, compared to Target’s 20 minutes and Walmart’s 14 minutes.
8. We interviewed Xaxis CEO Brian Gleason on ad blocking, ad tech “swim-lanes”, and media rebates. Xaxis is the programmatic advertising platform that sits within the world’s largest advertising agency holding group, WPP.
9. Gawker CEO: Silicon Valley billionaires “can’t expect to hide in the shadows.” Nick Denton made the comments about the need for more criticism of billionaires after it was revealed that venture capitalist Peter Thiel had helped fund Hulk Hogan’s lawsuit against Gawker.
10. QUIZ: Can you guess why these ads were banned? We gathered 21 ads that were banned by various advertising regulators and media platforms around the world.
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