Good morning. Here’s everything you need to know in the world of advertising today.
1. The ad industry wants to create a global regulator for internet ads. The World Federation of Advertisers said the growth of ad blocker usage is a clear sign from consumers that they have had enough of online advertising — so it hopes to create a regulator to encourage advertisers to make better ads that people do not want to block.
2. Snapchat is about to change part of its app to make it look more like Instagram. The Discover tab, where publishers like BuzzFeed and CNN share content, will reportedly be changed to look more like Instagram’s visually rich feed.
3. Coca-Cola just made a $575 million departure from soda. On Wednesday, Coca-Cola said it and the Mexico City-based franchise bottler Coca-Cola Femsa were acquiring AdeS — the leading seller of soy-based drinks — from Unilever for $575 million.
4. HSBC’s global marketing boss Chris Clark is stepping down. Business Insider understands the move had been planned for some time and a HSBC spokesperson told Adweek Clark is staying on to oversee the handover before a replacement is found.
5. Twitter’s Jack Dorsey: We have a report card every single day. Dorsey dismissed the idea that there is a specific time-frame after which Twitter needs to show that the business is back on track.
6. Softbank: We’re “unequivocally” not involved in the Yahoo sale. The president of Softbank Group, Nikesh Arora, said the Japanese banking group is not planning to use funds raised from a recent sale of Alibaba.
7. Mary Meeker’s annual presentation on the state of the web is here. This year’s influential report is on the change in search, the impact of messaging apps, and the future of transportation.
8. Chick-fil-A is giving away a ton of free sandwiches in a new promotion. Anyone who downloads the Chick-fil-A One app between June 1 and June 11 will get their choice of a free original, spicy, or grilled chicken sandwich.
9. We went to J. Crew and saw why the brand is in trouble. J. Crew’s sales slid 8% in the most recent quarter, with the company blaming a “challenging retail environment,” we looked around the store to find clues about its marketing that could explain the slump.
10. Google has launched the DoubleClick Certified Marketing Partner program. More than 40 partners are on board, including iProspect, Media Monks, and [email protected]
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