Good morning. Here’s everything you need to know in the world of advertising today.
1. Pullbacks, delays, ad fraud: The story of Facebook’s “$500 million” LiveRail acquisition. Facebook acquired the San Francisco-based video ad tech company for a reported $400 million to $500 million in July 2014.
2. What it’s like being part of the tight-knit group of “Snapchat Stars” making six figures on the app. Snapchat stars get paid to temporarily take over a brand’s official account, or to create campaigns which the brands sponsor.
3. Google shocked this man by offering sympathy on the death of his father. Google Now offered Reddit user “barney13” condolences on the death of his dad, before showing him what could be emotionally charged photos, he said.
4. Pro-Trump, Clinton, and Sanders campaign ads have been spotted next to ISIS-affiliated videos on YouTube. A report from the Digital Citizens alliance shows some embarrassing ad-misplacements on the video platform owned by Google.
5. Viral publisher Playbuzz raised $15 million from investors including Disney. Playbuzz is a publishing platform that specialises in lists, quizzes, and polls.
6. Activist investor Starboard is finding support for its plan to replace Yahoo’s board. Starboard, which owns about 1.7% of Yahoo announced a proxy fight last week to remove the entire board of the company.
7. 18 false advertising scandals that cost some brands millions. From Volkswagen to Tesco.
8. This chart demolishes the theory that millennials are abandoning Facebook. A chart from comScor shows how dominant Facebook is over Twitter, Snapchat, and LinkedIn.
9. Mashable, the digital news site, raised a $15 million round of funding, led by Turner.It brings the company’s total equity funding to date to $46 million.
10. Beyoncé just gave fans a first look at her Lululemon competitor. The pop superstar released a YouTube video showing off a multitude of looks at her new fitness clothing line, Ivy Park.
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