Good morning. Here’s everything you need to know in the world of advertising today.
1. This is the $16 million offer letter Yahoo sent to poach Lisa Utzschneider, its chief revenue officer, from Amazon. It provides some interesting insight into one of the most powerful and well-compensated women in advertising.
2. Snapchat rivals Facebook with 8 billion video views on its app every day. Snapchat CEO Evan Spiegel said that the number of videos viewed on Snapchat is five times as larger than at this time a year ago.
3. Snapchat poached a key ad exec from Facebook to turn on the money jets. Re/Code first reported that Sriram Krishnan is leaving Facebook for the ephemeral messaging app.
4. The Girl Scouts got $5.5 million in free advertising during The Oscars. The free advertising came via host Chris Rock, who brought his daughter and a local Girl Scout troop to the event to sell cookies.
5. An investor who wants to get Yahoo CEO Marissa Mayer fired explained why his plan would work. Starboard Value CEO Jeffrey Smith is one of the most powerful activist investors in the world.
6. Ad tech company TubeMogul will refund advertisers every time it accidentally serves an ad to a bot. TubeMogul has partnered with ad fraud detection company White Ops to launch the anti-fraud guarantee.
7. Yahoo spent $1 billion to buy Tumblr, but now it’s hinting it may write off nearly the entire deal. Last month, Yahoo wrote off $230 million of its value.
8. This was the first ad ever to air on UK TV — and the story behind it. The first TV ad to ever air in the UK was a spot for Unilever’s Gibbs S.R. toothpaste, broadcast at 8.12pm on September 22, 1955.
9. Brands and agencies are already experimenting with on-demand Snapchat’s latest ad format. Snapchat’s on-demand geofilters may only be days old, but they are already very much on marketers’ radars, reports Digiday.
10. The Oscars ratings sunk to a near all-time low. According to Nielsen data, the show drew 8% fewer viewers than last year, according to AdAge.
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