In 2006, Matt & Kim released their eponymous debut album. It didn’t sell so well. Three years later, the song was used in national campaigns by both Bacardi and Mars. Even if you couldn’t pick Matt Johnson and Kim Schifino out of a crowd you’ll recognise the beat to Daylight.While artists like Biz Markie have enjoyed newfound popularity thanks to appearances in new ads, there are a lot of artists, who owe their careers and stardom—no matter how long or short—to features in commercials.
And many of them were in Apple ads …
Apple's iPod and iPhone silhouettes launched a lot of careers, but none more so than Jet. The Australian band enjoyed some success prior to the iPod ad, but not like this.
Prior to the Apple, the Canadian songwriter's track sold 2,000 downloads a week. After the ad? About 73,000, and it jumped to No. 28 on the Hot 100. It wasn't just 1, 2, 3, 4 that received a boost. Her other single, The Remainder, jumped on the charts too.
Babylon Zoo's Spaceman debuted in this commercial, but it wasn't just the song, it was the band. Thanks to this Levi's ad, Babylon Zoo had the fastest selling single by a debut artist in the U.K., selling more than 420,000 copies in six days.
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