What 23 famous brands' terrible websites looked like when they launched in the 1990s

DominosWayback MachineThis is Domino’s website from 1996.

In the mid-to-late 1990s, people started expecting their favourite brands to have websites.

Unfortunately, most of the resulting efforts were pretty terrible. There was no winning model to follow, so designers were left stabbing in the dark.

We used the Wayback Machine, which archives old websites, to dig up the some of the most basic sites brands like Coca-Cola and McDonald’s had when they first launched in the mid-90s.

An earlier version of this article was compiled by Aaron Taube.

Mercedes-Benz: January 24, 1997

Wayback Machine

Mercedes-Benz: Now

Mercedes Benz

McDonalds: November 10, 1996

McDonalds: Now


Pepsi: December 19, 1996

Pepsi: Now

Google: November 11, 1998

Wayback Machine

Google: Now


Budweiser: December 27, 1996

Wayback Machine

Budweiser: Now


Apple: December 11, 1998

Wayback machine

Apple: Now


Ferrari: April 17, 1997

Wayback Machine

Ferrari: Now


Staples: Dec. 25, 1996

Staples: Now

Hershey's: November 5, 1996

Wayback Machine

Hershey's: Now


Coca-Cola: Jan. 15, 1998

Coca-Cola: Now

Amazon: August 16, 1995

Amazon: Now


Burger King: December 26, 1996

Burger King: Now

JPMorgan: June 16, 1997

JPMorgan: Now

Home Depot: November 5, 1996

Home Depot: Now

Chevrolet: October 13, 1997

Wayback Machine

Chevrolet: Now


Gap: December 16, 1996

Wayback Machine

Gap: Now


The Dallas Cowboys: January 10, 1997

Wayback Machine

The Dallas Cowboys: Now

Dallas Cowboys

Ebay: January 16, 1999

Wayback Machine

Ebay: Now


The New York Times: November 12, 1996

Wayback Machine

The New York Times: Now


Domino's Pizza: December 19, 1996

Wayback Machine

Domino's Pizza: Now


Yahoo: January 24, 1997

Wayback Machine

Yahoo: Now


JCPenney: December 20, 1996

JCPenney: Now

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