In the mid-to-late 1990s, people started expecting their favourite brands to have websites.
Unfortunately, most of the resulting efforts were pretty terrible. There was no winning model to follow, so designers were left stabbing in the dark.
We used the Wayback Machine, which archives old websites, to dig up the some of the most basic sites brands like Coca-Cola and McDonald’s had when they first launched in the mid-90s.
An earlier version of this article was compiled by Aaron Taube.
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