What 10 Brands’ Terrible Websites Looked Like In The 1990s

Burger King website first day

Over the past several years, consumer brands like Oreo have started making the trip to SXSWi, the annual tech festival taking place right now in Austin, Texas.

But once upon a time, brands were not nearly as tech savvy.

We used the Wayback Machine, which archives old websites, to dig up the truly terrible sites brands like Coca-Cola and McDonald’s had when they first launched in the mid-90s. Remember, these sites were built back in the day when no one really know what a web site was supposed to look like.

[slideshow]
[slide
permalink=”mcdonalds-nov-10-1996-1″
title=”McDonalds: Nov. 10, 1996″
content=””
image=”http://static.businessinsider.com/image/531e086669bedd216b4bbd0b”
caption=””
credit_href=”http://web.archive.org/web/19961110083459/http://www.mcdonalds.com/”
]
[slide
permalink=”mcdonalds-now-2″
title=”McDonalds: Now”
content=””
image=”http://static.businessinsider.com/image/531e08c1eab8ea65086f6925″
caption=””
credit_href=””
]
[slide
permalink=”jcpenney-dec-20-1996-3″
title=”JCPenney: Dec. 20, 1996″
content=””
image=”http://static.businessinsider.com/image/531e0c0269beddde774bbd09″
caption=””
credit_href=”http://web.archive.org/web/19961220104505/http://www.jcpenney.com/”
]
[slide
permalink=”jcpenney-now-4″
title=”JCPenney: Now”
content=””
image=”http://static.businessinsider.com/image/531e0c81eab8eacc126f692b”
caption=””
credit_href=”http://www.jcpenney.com/”
]
[slide
permalink=”pepsi-dec-19-1996-5″
title=”Pepsi: Dec. 19, 1996″
content=””
image=”http://static.businessinsider.com/image/531e16016bb3f782486a69ce”
caption=””
credit_href=”http://web.archive.org/web/19961219003038/http://www.pepsi.com/”
]
[slide
permalink=”pepsi-now-6″
title=”Pepsi: Now”
content=””
image=”http://static.businessinsider.com/image/531e16736bb3f7c6516a69c8″
caption=””
credit_href=”http://www.pepsi.com/en-us/d/”
]
[slide
permalink=”blockbuster-oct-19-1996-7″
title=”Blockbuster: Oct. 19, 1996″
content=””
image=”http://static.businessinsider.com/image/531e0d1a6da811d26d75bc22″
caption=””
credit_href=””
]
[slide
permalink=”blockbuster-now-8″
title=”Blockbuster: Now”
content=””
image=”http://static.businessinsider.com/image/531e0d576da811df7875bc19″
caption=””
credit_href=”http://www.blockbuster.com/”
]
[slide
permalink=”burger-king-dec-26-1996-9″
title=”Burger King: Dec. 26, 1996″
content=””
image=”http://static.businessinsider.com/image/531e09fa6da8111c6475bc1c”
caption=””
credit_href=”http://web.archive.org/web/19961226181251/http://www.burgerking.com/”
]
[slide
permalink=”burger-king-now-10″
title=”Burger King: Now”
content=””
image=”http://static.businessinsider.com/image/531e0ac969bedd73734bbd09″
caption=””
credit_href=”http://www.bk.com/”
]
[slide
permalink=”jpmorgan-june-16-1997-11″
title=”JPMorgan: June 16, 1997″
content=””
image=”http://static.businessinsider.com/image/531e0db169bedd197e4bbd0b”
caption=””
credit_href=”http://web.archive.org/web/19970616185036/http://www.jpmorgan.com/”
]
[slide
permalink=”jpmorgan-now-12″
title=”JPMorgan: Now”
content=””
image=”http://static.businessinsider.com/image/531e0e2aeab8ea751c6f6925″
caption=””
credit_href=”https://www.jpmorgan.com/pages/jpmorgan”
]
[slide
permalink=”staples-dec-25-1996-13″
title=”Staples: Dec. 25, 1996″
content=””
image=”http://static.businessinsider.com/image/531e0e9f6bb3f7712c6a69cc”
caption=””
credit_href=”http://web.archive.org/web/19961225150602/http://www.staples.com/”
]
[slide
permalink=”staples-now-14″
title=”Staples: Now”
content=””
image=”http://static.businessinsider.com/image/531e0f09eab8ea551f6f6925″
caption=””
credit_href=”http://www.staples.com/”
]
[slide
permalink=”walmart-dec-31-1996-15″
title=”Walmart: Dec. 31, 1996″
content=””
image=”http://static.businessinsider.com/image/531e11996bb3f786406a69ca”
caption=””
credit_href=”http://web.archive.org/web/19961231122316/http://www3.wal-mart.com/”
]
[slide
permalink=”walmart-now-16″
title=”Walmart: Now”
content=””
image=”http://static.businessinsider.com/image/531e11e4ecad04aa5b932fc2″
caption=””
credit_href=”http://wal-mart.com/”
]
[slide
permalink=”home-depot-nov-5-1996-17″
title=”Home Depot: Nov. 5, 1996″
content=””
image=”http://static.businessinsider.com/image/531e12876bb3f74d456a69c8″
caption=””
credit_href=”http://web.archive.org/web/19961105232803/http://www.homedepot.com/”
]
[slide
permalink=”home-depot-now-18″
title=”Home Depot: Now”
content=””
image=”http://static.businessinsider.com/image/531e1307eab8ea21296f692d”
caption=””
credit_href=”http://www.homedepot.com/”
]
[slide
permalink=”coca-cola-jan-15-1998-19″
title=”Coca-Cola: Jan. 15, 1998″
content=””
image=”http://static.businessinsider.com/image/531e13d3eab8ea482f6f6929″
caption=””
credit_href=”http://web.archive.org/web/19991013095354/http://208.134.241.178/home.html”
]
[slide
permalink=”coca-cola-now-20″
title=”Coca-Cola: Now”
content=””
image=”http://static.businessinsider.com/image/531e14a5ecad043b5d932fc8″
caption=””
credit_href=”http://us.coca-cola.com/home/”
]
[slide
permalink=”dont-miss–21″
title=”Don’t miss …”
content=”

Click here to read about Oscar Mayer’s bacon-scented alarm clock >


image=”http://static.businessinsider.com/image/531795e56da81147355e99be”
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credit_href=””
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[/slideshow]