The 10 Best Facebook Campaigns That Won't Be Seen In America

facebook shortlandIn New Zealand, Facebook users were able to have an online affair with soap actress Nicole Miller

By now, we’re used to seeing advertising on Facebook. A lot of it, frankly, is really boring. Sure, I liked your brand page—now leave me alone.But outside the U.S. advertisers are doing really interesting things on the social network. In India, they have Facebook pages for their various many-armed gods. In Brazil, there’s an app that allows users to control a robot cat which patrols a wing of a museum. And in Colombia, a guy gave away everything he owned on Facebook.

All of it was sponsored. And it was all incredibly creative.

In Brazil, a museum allowed users to control a robot cat that prowled a closed floor of the building.

Pinacoteca de São Paulo had to close an entire floor for a year in order to change a permanent exhibition. In order to keep people interested, Facebook users were allowed to spend 3 minute periods controlling a remote control cat around the closed floor to watch the work progress.

Agency: F/Nazca Saatchi & Saatchi

Client: Pinacoteca de São Paulo

In Amsterdam, Nike let Facebook users trace graffiti maps on the city.

The app traced where they had run, allowing users to 'draw' designs on the Dutch city.

Agency: Boondoggle

Client: Nike Running

In Puerto Rico, Axe put QR codes in men's bathrooms that revealed a virtual 'peephole' into the women's bathroom.

The QR codes were placed in the restrooms of pubs and nightclubs. They activated videos of women preening in the counterpart bathrooms, which then led to Axe's online video assets, where the action got increasingly hotter (and less plausible).

Agency: DDB Puerto Rico

Client: Unilever

In Colombia, a man announced on Facebook he was giving away everything he owned.

Only after people lined up around the block to take his stuff was it revealed that he was sponsored by Homecenter Sodimac, a home improvement chain.

Agency: Young & Rubicam

Client: Homecenter Sodimac Colombia

In India, a telco company created Facebook pages for Bengali deities such as the Goddess Durga.

The Gods on Facebook campaign ran during Durga Puja, a five-day equivalent of Christmas, in which gods go to war against demons. Bengalis were able to follow the gods on Facebook as the festival progressed.

Agency: Rediffusion Y&R

Client: Sistema Shyam TeleServices Limited

In Israel, Dove crowned ordinary women 'the true beauty queens' on a giant electronic billboard.

In order to highlight stereotypes in beauty pageants, Unilever created an app for Dove that allowed people to upload their own photo onto an electronic billboard in Tel Aviv, which then pronounced them the 'true' beauty queens.

Agency: McCann Erickson

Client: Unilever

In Italy, a mafia Santa Claus delivered personal greetings 'that you can't refuse.'

Users filled out a form with friends' details. The input was used to create and send a video to a friend of 'Don Natale,' a pun in Italian on 'godfather Santa Claus,' who delivered a threatening message of goodwill, which begins with 'you've been warned.'

Agency: M&C SAATCHI

Client: Sky Italia

In Canada, CIL created paint chip names for men, like 'dark beer' and 'bacon.'

A Facebook app allowed men to swap traditionally feminine names for paint colours--crystal glitter, ballerina slipper, etc.--for male-oriented ones, such as 'cleavage' and 'duct tape.' Users could then vote for their favourite new paint chip names.

Agency: Reason Partners

Client: CIL Paints / AkzoNobel

In New Zealand, soap opera fans were wooed—and then dumped—by their favourite characters.

The Shortland Street soap took a month-long season break during which fans could befriend their favourite characters on the show. They received a stream of flirty messages, pics and videos from their chosen character, who then dumped them before the new season began.

Agency: Colenso BBDO

Client: TVNZ-Shortland Street

In Germany, Facebook took over Hannover for a day for the launch of a car-sharing service.

Residents were asked what they thought of Volkswagen Quicar, and their Facebook responses were simultaneously published on hundreds of digital screens across the city. The campaign took on a life of its own as users realised they could post whatever they liked, and Hannover had to read it.

Agency: kempertrautmann gmbh

Client: Volkswagen

Now learn how to increase fan engagement with brands on Facebook ...

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.