As Amazon continues to expand as the “Wal-Mart of the Web,” one of its more recent strategies has been to offer private-label brands that you can’t buy anywhere else.
But it’s done so quietly, without drawing much attention — so that even a regular Amazon shopper might not know that some were Amazon’s custom brands.
Its latest, more obvious example is AmazonBasics, a line of electronics accessories, which launched today. The basic line includes USB and A/V cords and blank recordable media, such as DVD-R discs, and Amazon will continue to expand it.
But Amazon has been doing private-label home gear for more than two years, under brands like Pinzon kitchen gadgets, Strathwood outdoor furniture, Pike Street bath and home products, and Denali tools.
It’s put together a wide variety of items, ranging from a Snuggle knockoff to linens to tool kits.
And don’t forget the Kindle family of e-reader gadgets, perhaps the most obvious Amazon-branded product — and likely the one it had the most intimate involvement designing and producing.
More about the consumer’s advantages to private-label products — and Amazon’s — in our companion story about AmazonBasics.
But for now…
You knew Amazon made these, but they're worth mentioning, as they're probably the product Amazon has had the most design (and marketing) influence over.
Price: $299 for Kindle 2, $489 for larger Kindle DX