10 Amazon Private-Label Products You Didn't Know Existed

As Amazon continues to expand as the “Wal-Mart of the Web,” one of its more recent strategies has been to offer private-label brands that you can’t buy anywhere else.

But it’s done so quietly, without drawing much attention — so that even a regular Amazon shopper might not know that some were Amazon’s custom brands.

Click here to see 10 Amazon private-label products you can’t buy anywhere else, from a Snuggie knockoff to a tool kit →

Its latest, more obvious example is AmazonBasics, a line of electronics accessories, which launched today. The basic line includes USB and A/V cords and blank recordable media, such as DVD-R discs, and Amazon will continue to expand it.

But Amazon has been doing private-label home gear for more than two years, under brands like Pinzon kitchen gadgets, Strathwood outdoor furniture, Pike Street bath and home products, and Denali tools.

It’s put together a wide variety of items, ranging from a Snuggle knockoff to linens to tool kits.

And don’t forget the Kindle family of e-reader gadgets, perhaps the most obvious Amazon-branded product — and likely the one it had the most intimate involvement designing and producing.

More about the consumer’s advantages to private-label products — and Amazon’s — in our companion story about AmazonBasics.

But for now…

Click here to see 10 Amazon private-label products you can’t buy anywhere else, from a Snuggie knockoff to a tool kit →

Snuggie Knockoff

Pike Street Cuddly 2-Pack Wrap

Price: $24.99 (blue), $23.99 (red or brown)

Amazon Link

A/V Cable

AmazonBasics High Speed HDMI Cable (9.8 Feet / 3.0 Meters)

Price: $8.35

Amazon Link


Pinzon Stainless-Steel Mandoline

Price: $36.99

Amazon Link

Outdoor Chair

Strathwood Anti-Gravity Adjustable Recliners

Price: $64 (most colours), $52.28 (yellow)

Amazon Link


Pinzon Bamboo Cotton Towel

Price: $19.99

Amazon Link

Tool Kit

Denali 115-Piece Home Repair Tool Kit

Price: $44.28

Amazon Link

Outdoor Chaise

Strathwood Chaise Lounge

Price: $119.99

Amazon Link


Pike Street Overfilled Ultra Soft Microplush Queen Mattress Pad

Price: $45.26

Amazon Link

Blank Discs

AmazonBasics 4.7GB 16x DVD-R (100-Pack Spindle)

Price: $18.39

Amazon Link

Wine Opener Kit

Pinzon Penguin Wine Opener Gift Set

Price: $24.99

Amazon Link

Bonus: E-Readers

You knew Amazon made these, but they're worth mentioning, as they're probably the product Amazon has had the most design (and marketing) influence over.

Price: $299 for Kindle 2, $489 for larger Kindle DX

Amazon Link

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