Kiwi-based accounting software company Xero is looking to tackle the Asian market, announcing today that it is opening a new Singapore office.
Xero’s chief marketing and business officer Andy Lark said that, “With millions of small businesses across the Asia region it is important for Xero to expand its presence and cement relationships with partners like UOB and Visa, and help the region’s accountants, bookkeepers and small businesses thrive and grow.”
“As a region Asia is experiencing a substantial shift to the cloud and uptake of technology amongst small businesses. As market leaders in cloud accounting in the UK, Australia and New Zealand, Xero will help small businesses access best-in-class business tools in order to grow.”
Lark also announced strategic partnerships with big businesses in the region, including the likes of Visa, United Overseas Bank and HReasily.
Leading the Singapore office will be the newly appointed Regional Managing Director Alex Campbell who will be focusing on growing the bran throughout Hong Kong, Malaysia and Singapore.
One of the biggest partnerships at launch involves Visa’s IntelliLink, which is a web based tool that aims to make it easier for small businesses to monitor and claim expenses.
Xero’s share price on the ASX has stayed roughly the same since the news was announced, with a slight drop of 0.22% just before the market close.