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THE E-COMMERCE DEMOGRAPHICS REPORT: In a reversal, women are now dominating mobile shopping

Bii device purchasesBI Intelligence

When it comes to online shopping, women are now more likely than men to reach for their smartphones and tablets to research products and make purchases.

  • Of US consumers who say they have completed a purchase on a mobile device in the last month, 66.5% are women and 33.5% are men. Compare that to 2013, when a greater share of men than women completed purchases on mobile.

It’s important for retailers to understand who drives mobile commerce trends because sales on smartphones and tablets are growing three times faster than overall e-commerce in the US. Given that women have become the dominant mobile shoppers, the mobile channel could begin to reflect overall shopping habits even faster than e-commerce as a whole.

In a new report from BI Intelligence, we look at the online shopping habits of each gender and assess how this behaviour is driving growth in mobile commerce. We also break down the demographics of US online shoppers by age, income, and education, and take a look at what they’re shopping for, and how their behaviours differ.

Access The Full Report by Signing Up For A Full-Access Trial>>

Here are some other interesting facts about women’s mobile commerce habits:

In full, the report:

To access the full report from BI Intelligence, sign up for a full-access 14-day trial here. Full-access members also gain access to new in-depth reports and hundreds of charts on the digital industry.

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