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Here's Why Pinterest Advertising, Which Started Today, Will Be Extremely Effective For E-Commerce

Today, Pinterest debuted advertising on the platform in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands:

Here’s what a Promoted Pin, currently only shown on search result or category pages, looks like:

Promoted pinA Promoted Pin

In a recent report from BI Intelligence, we review each of the top social media platforms , including Pinterest, analyse the considerations and potential benefits for brands working on each platform, and explore what brands and companies would benefit most from focusing their efforts on certain channels. Subscribers also gain full access to our ongoing coverage of Pinterest, social commerce, showrooming, and in-depth data on all the top social media platforms.

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Here’s an overview of what to consider when deciding whether to be on Pinterest:


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