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Inside the high-end candy shop selling edible Rolex watches and Ray-Ban shades

Sweet Saba 1484Sarah JacobsMaayan Zilberman behind the counter the Sweet Saba candy shop.

The idea behind New York City-based artist and designer Maayan Zilberman’s newest venture, Sweet Saba, is to create “an experience that is edible.”

The imaginative candy line allows her to create sweet treats in all different shapes and forms — from champagne-flavored Rolex watches, to colourful fruity sunglasses, to “party crystals,” and even tiny mixtapes.

In just the past couple of months, Zilberman has been busy filling orders for high-profile clients (whose identities she can’t reveal until they begin Instagramming her products), providing sweet treats at W’s Golden Globes party, and keeping her pop-up shop at Fort Gansevoort in Manhattan running smoothly.

We got to talk to Zilberman about Sweet Saba’s many different flavours, as well as the process behind her beautiful confections.

The idea behind the Sweet Saba pop-up shop at Fort Gansevoort was to create a line of candy that looked like crystals. 'What's special about crystals and rocks is that they are each unique -- and I wanted each of these candies to be one of a kind,' Zilberman told Business Insider.

Sarah Jacobs

'I like to think of Sweet Saba as a candy company for adults,' Zilberman said. The candies are nostalgic in both the objects they imitate and in their fun flavours.

Sarah Jacobs

Flavours she has created with the help of a food technologist include turmeric, charred mint, olive oil, and bacon.

Sarah Jacobs

Her mixtapes have been a massive hit. Certain celebrity rappers -- whom she cannot name -- have special-ordered tapes to send to colleagues and loved ones. 'They're kind of like love letters,' Zilberman said. 'Sending a cassette tape is really private.'

Sarah Jacobs

In January, Zilberman provided lipstick-shaped candies to W's Golden Globes party. 'It's been really cool making them directly for the people I've idolized over the years,' she said.

Sarah Jacobs

The Rolex watches are also a favourite. Made with 24-karat edible gold glitter, their flavours have shifted through the holidays: whiskey for Christmas, champagne for New Year's, and cinnamon for this upcoming Valentine's Day.

Sarah Jacobs

Zilberman learned her candy-making technique via YouTube how-to's. For her, YouTube has been a 'godsend.' A designer first and foremost, she was never interested in attending culinary school.

Sarah Jacobs

Her studio in Brooklyn includes a kitchen where all of the candies are made. She uses silicone molds to create shapes, boils the sugars down, adds any special flavoring -- like Hawaiian salts she picked up on a recent trip to the islands -- and hand-paints each of them.

Sarah Jacobs

For Valentine's Day she's working double-time -- taking special orders for mixtapes, keys, and other designs.

Sarah Jacobs

'Because the candies are more on the avant-garde, it appeals to the creative community,' she said. 'A lot of artists are coming in who are curious about my process and how I'm making things.'

Sarah Jacobs

Some of her larger statement pieces include what she calls 'party crystals.' These can be used as a centrepiece that guests can chip at with utensils and share.

Sarah Jacobs

To colour these larger pieces, dye is added directly to the melted sugars, rather than hand-painted.

Sarah Jacobs

The pop-up shop at Fort Gansevoort will be open until February 22, but Zilberman is already working on opening her next location inside the Standard High Line Hotel just in time for Fashion Week.

Sarah Jacobs

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