Enter Details

Comment on stories, receive email newsletters & alerts.

This is your permanent identity for Business Insider Australia
Your email must be valid for account activation
Minimum of 8 standard keyboard characters


Email newsletters but will contain a brief summary of our top stories and news alerts.

Forgotten Password

Enter Details

Back to log in

Science explains how the wildly popular pumpkin spice latte tricks your brain into thinking it's delicious pumpkin pie

For some, the changing leaves are indicative of fall, while for others it’s that alluring scent of the wildly popular pumpkin spice latte (PSL) — a seasonal coffee drink that mysteriously gives you a burst of delicious pumpkin pie flavour without the hassle of baking or dish-washing.

But have you ever stopped to wonder how the PSL does it?

Surprisingly, those iconic spices that go into a home-made pumpin pie constitute less than 11% of what gives your fall beverage its incredible flavour. We first learned about the amazing science behind the popular drink from food scientist Kantha Shelke on the Institute of Food Technologists.

Here are the facts:

Mike Nudelman/Business Insider

NOW WATCH: This 3-minute animation will change the way you see the universe

Follow Business Insider Australia on Facebook, Twitter, and LinkedIn