In the 1990s, a new breed of dot-com companies popped up, raised millions in funding, threw ridiculous parties…and then vanished.
Here’s how it went down.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
The dot-com boom kicked off in the late 90s, as more people got the internet in their homes and the Microsoft Windows 95 Plus Pack included the first version of the Internet Explorer browser — most people's first experience with the web.
Entrepreneurial types saw a huge opportunity to serve this growing market. Jeff Bezos saw it coming early and founded Amazon in 1994. It shipped its first book, Douglas Hofstadter's 'Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought,' out of Bezos' garage in early 1995.
They got the name 'dot-com companies' because at the time, it was a novelty to have a business with a web address -- and these companies only existed online and in warehouses.
...and Pierre Omidyar would found auction site eBay, after successfully selling a broken laser pointer for $14.83 from his personal website.
Venture capitalists and investment banks, sensing a chance to make a lot of money from this boom and taking advantage of low interest rates, started investing millions in companies like grocery delivery startup Webvan, which raised $396 million from the likes of Benchmark Capital, Goldman Sachs, and Yahoo.
Alan Greenspan, then the chairman of the Federal Reserve, didn't think this was sustainable. In 1996, Greenspan famously warned against 'irrational exuberance' that would result in a market crash.
The market didn't listen. Encouraged by some early success, more and more startups started pop up. Like Pets.com, an online pet supply store founded in 1998, which became famous for its sock puppet mascot.
It resulted in a lot of well-funded companies that made big, expensive promises to customers -- like Cyberian Outpost, an electronics store which offered free overnight shipping to customers with no minimum, or Kozmo, which offered one-hour delivery from local stores.
Investors were funding these companies in the hopes of a big payday -- either via IPO, like Amazon's in 1997...
...or via acquisition. Microsoft bought Hotmail for $400 million in 1997, in one of the earliest big dot-com deals.
In 1998, dot-com startup theGlobe.com's IPO broke the record for biggest gains in the first day of trading. In 1999, CNN caught its CEO in a trendy Manhattan nightclub wearing tight plastic pants. He told CNN: 'Got the girl. Got the money. Now I'm ready to live a disgusting, frivolous life.'
That kind of attitude led to a lot more scrutiny of these dot-com business models -- while Amazon CEO Jeff Bezos invested in the company's infrastructure to support sustainable growth, his contemporaries were blowing cash on lavish parties and unrealistic business plans.
Things peaked in 2000's Super Bowl XXXIV, which featured commercials from 14 different dot-com companies. Those aren't cheap. This was Pets.com's.
That same year, in 2000, AOL and Time Warner merged in a massive $164 billion deal, with the media giant hoping to use AOL's Internet knowhow to conquer the new millennium.
Steve Case, Chairman and CEO of America Online, left, and Gerald Levin, Chairman and CEO of Time Warner