Photo: Marc Jacobs
Teen actress Dakota Fanning reveals that she and Marc Jacobs laughed off the fuss surrounding her banned Oh, Lola! ad.All grown-up actress, Dakota Fanning, has been talking to US Glamour magazine about the furore over her 2011 Marc Jacobs ad for the brand’s Oh, Lola! fragrance.
The suggestive ad, which featured a then 17-year-old Fanning reclining in a mini-dress, with a bottle of Oh, Lola! between her legs, was banned here in the UK after the Advertising Standards Authority ruled that the image portrayed Fanning in an ‘irresponsible and sexualized manner’.
But Fanning reveals that she and Jacobs never could see what all the fuss was about.
“If you want to read something into a perfume bottle, then I guess you can. But it’s also like, ‘Why are you making it about that, you creep?’ I love Marc and trust him, and we just laughed about it.”
After receiving several complaints about the ad, the ASA stated in their ruling:
“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”
However Coty, makers of Oh, Lola!, said it did not believe the ad suggested the model was underage or that it was “inappropriately sexualised” as it didn’t show any “private body parts or sexual activity”. They said the giant perfume bottle — shaped like a vase holding a blooming pink flower — was “provoking, but not indecent”.
Marc Jacobs isn’t the first fashion and beauty brand to fall foul of such a ruling. Take a look at some of the other ads that got the chop.