Social is a much bigger retail driver when looking at the complete purchase funnel.
Facebook is the clear leader for social-commerce referrals and sales.
Facebook is growing in the triple-digits in terms of the number of e-commerce orders it generates.
Social commerce sales grew at three times the rate of overall e-commerce sales last year.
Pinterest is about discovery and inspiration -- and now, turning that into direct sales.
Facebook influences 30% of American women when deciding what professional clothing to buy
Pinterest is about discovery and inspiration.
The key is reaching consumers on social earlier in the purchase funnel.
Social retail isn't about tracking conversion rates.
Social commerce isn't about tracking conversion rates.
Snapchat has a user base and level of engagement that make it difficult to dismiss.
Never get a bad gift again.
Social commerce goes beyond the simple click-to-buy model.
The real reasons 'earned media' is hard to come by.
Pinterest is poised to become a real sales driver.
Hard data behind the rise of the social shopper.
Pinterest now accounts for 23% of social media-triggered e-commerce sales.
Being everywhere isn't always the best strategy.
Hard data behind the rise of social commerce.
Viral hits are determined by social media.
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